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Stop the Madness!

Posted by: Stephen Wildstrom on June 19, 2007

Apple’s iPhone is still 10 days away from its official launch and already my inbox is filling up with commentary, advice, and analysis, just about all of it from people who, like myself, have yet to get their hands on one. And the contents are getting odder and odder.

This morning, for example, I got a pitch for a book called The Pocket Idiot’s Guide to the iPhone by Damon Brown.According to the press release, the book promises, among other things, advice on the use of the iPhone’s “comprehensive GPS system.” Only the iPhone doesn’t have any sort of global positioning system capability.

Others are even odder. For example, Prevalent Device’s Phraze-It keyboard. This lets owners of windows Mobile devices, many of which come with small but perfectly usable physical keyboards, to duplicate one of iPhone’s more dubious features, the on-screen, touch sensitive keyboard.

It’s time for everyone to take a deep breath and wait for June 29th.

Reader Comments


June 19, 2007 9:03 PM

Stephen - The Phraze-It Keyboard is the best thing going for entering text with phones. Don't be afraid of it because it is new and different - it is very useful and easy to use.

The Phraze-It Keyboard offers large keys on the touch screen that you can type with your index fingers or hold and enter by thumbing with the same hand. This product gives you a choice of typing with your index finger or thumbing.

It is a complete computer keyboard that offers both on-screen large finger typing keys and ample screen space for reading and editing lines of text you have entered.

Typing with your fingers directly on large on-screen keys is easy, intuitive, quick and comfortable. You can get a lot more done with your phone using the Phraze-It Keyboard. For instance finger typing complete sentences for writing emails or text messages is easy - including full punctuation.

Contrary to your assertion, you can accomplish a lot more with the Phraze-It Keyboard than with keypad, stylus writing or thumb board methods. Notice that people do not write complete emails and documents with the slide out keyboards. You cannot hold and thumb with the same hand with the slide out keyboard. Moreover slide out keyboards add bulk to mobile phones.

Give the Phraze-It Keyboard a try. You will be amazed by this great software for touch screen phones and PDAs with Windows Mobile (R) . You type with your index fingers on your desktop - why not type with your index fingers on your phone to create full sentences and paragraphs?

Prevalent Devices

September 12, 2007 5:41 AM

It is incorrect to say that the Phraze-It Keyboard "duplicates" Iphone's features.

Stephen - you did not do your homework in writing this erroneous column. You apparently did not use the Phraze-It Keyboard, nor obviously did you have any idea as to how powerful a mobile productivity tool it is for using the fingertips of your index fingers or your thumbs to type in full sentences including punctuation to create complete documents, emails, notes, memos and text messages on touch screen phones and PDAs.

For a video see:

Your tirade about the Iphone should not unfairly broad brush The Phraze-It Keyboard with its very useful and easy to use full computer keyboard on 15 keys large on-screen keys for typing accurately and efficiently into Windows Mobile devices that fit in your pocket. Unlike the Iphone, the Phraze-It Keyboard reduces the number of keys to 15 (only 5 per row) to make them large for easy and accurate finger typing. You won't have to carry your laptop anymore when you are traveling.

Opinion: Shame on you. Time to apologize and make up for your close-minded uninformative column by writing a fair review of the Phraze-It Keyboard. In fact, your article can easily be typed with your fingers on a Windows Mobile device using the Phraze-It Keyboard.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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