New CFO at Yahoo!, Finally

Posted by: Rob Hof on May 15, 2007

Many people have been asking why it has taken Yahoo! so long to find a new chief financial officer to replace current CFO Sue Decker, who moved up in last December’s reorganization to head Yahoo!’s advertising efforts. That search has now ended with the appointment of Blake Jorgensen, cofounder of Thomas Weisel Partners. I don’t know anything about him. And while it’s a key appointment, I think the bigger deal may be that Decker can now devote all her time to making sure Panama gets Yahoo! back in the search ad game with Google and moving beyond that to shore up its display-ad business.

Now the question is: What’s taking so long to fill the top job in Yahoo!’s Audience group, the other key vacancy since the reorg?

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Reader Comments

Claude Gelinas

May 17, 2007 08:00 PM

Yahoo! can't afford to appoint the wrong people in these key positions so they're bound to continue taking their sweet time to flip through the applications and hand-pick the very finest candidates for these important positions.

I can only assume Blake Jorgensen is a good choice since I too have no idea who he is.

About Yahoo!'s pay-per-click ad service, in my honest opinion, it needs a more robust money management interface that the one currently in use.

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