Posted by: Rob Hof on April 4, 2007
Not according to BWOnline’s story today. I’m uncertain about how much of an impact Google can make in print and radio, but TV? Given the potential (if not yet the reality) of cable settop boxes to identify what individuals are looking at, it seems like TV could actually be Google’s best shot at traditional advertising. Yes, there are privacy concerns, but people have shown a willingness to give up a little privacy—if it even comes to that—in return for a tangible benefit. And not having to watch ads you couldn’t care less about seems pretty tangible to me.
I don’t think Google’s going to storm TV all that quickly. But I wouldn’t bet against its ability to use data, on a medium for which there’s going to be a lot of useful data before long, to steal a march on incumbents.