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The Elephant in the Room

Posted by: Stephen Wildstrom on February 2, 2007

One hot tech industry topic was strikingly missing from the just-ended DEMO 2007 conference—energy conservation. Among the 67 new products showcased, there was not a single one that would either help consumers or businesses reduce their energy consumption, nor was there anything that would reduce the energy consumption of tech products themselves. In fact, the only thing that addressed enegry at all was an improved lithium ion battery from Boston-Power Inc.. Welcome as longer battery life and faster recharges would be, the won’t reduce overall energy consumption.

Energy-saving technologies should be a huge opportunity for entrepreneurs and big companies alike. Big players such as IBM and Hewlett-Packard are devoting a lot of resources to the problem. But where are the brilliant startups? Even small gains in energy would be a lot more useful to society than yet another twist on social networking.

Reader Comments

Mitch Leff

February 9, 2007 10:44 AM

Good thoughts on energy conservation products. Seems to be a tough area to break into though.

By the way, did you have a chance to check out Blerts at DEMO?

Blerts grows out of the growing popularity of RSS syndication and consumption. Like email subscriptions, an abundance of RSS feeds leads to information-overload. Blerts is a free desktop utility that consumers can use to manage how they access and engage their most important RSS feeds. It’s the first graphics-based RSS alert utility.

With Blerts, a desktop alert is automatically created for each feed subscribed with Blerts. Each alert is customized with its own unique graphic.

Check it out at

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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