Oscars: How Dare You Give Us Free Publicity?

Posted by: Rob Hof on February 28, 2007

So the Academy of Motion Picture Arts & Sciences asks YouTube to take down clips of Oscar moments such as Will Ferrell’s musical number. OK, they’re within their rights, but why pass up the attention, especially if you aren’t going to rerun them anywhere else anyway? Even the official site, Oscar.com, apparently will take down clips to “whet people’s appetite for next year’s show.” Huh? Studios have valid concerns about people running clips without permission, but what’s the downside here?

Reader Comments

Ron Ayers

March 1, 2007 4:04 PM

Seriously. It's not like I'm going out to buy the 2007 Oscars on DVD anytime soon. In an age where marketing people try to force viral marketing down people's throats, it amazes me when companies find ways to stamp out word-of-mouth and good will excitement towards their products.

Rakog

March 7, 2007 3:29 AM

Just another sign that "Hollywood" (and the academy) don't get it.

Are they within their legal rights to send a takedown notice?

Yes

Are they being shortsighted?

Yes.

What AMPAS should do, is put up their OWN clip on YouTube. With a commercial for something, or an FBI warning, or a preview for the "best picture" winner, to drive traffic to the theatre or to purchase a DVD.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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