Did Facebook Blow It?

Posted by: Rob Hof on February 5, 2007

That’s the question GigaOM’s Robert Young is asking. And from a couple of the answers in the post’s comment section, the answer doesn’t sound good for the social-networking service’s chances of getting the $1 billion-plus buyout that had been widely rumored. Since joining Facebook a couple of months ago, I’ve found it a clean, well-designed service, unlike a lot of rival services. But maybe social networking simply isn’t a great place to reach people with a pitch. They’re too busy networking.

Reader Comments

Ron

February 5, 2007 5:04 PM

I think you hit it right on the head. I don't think it's an issue across all social networking sites, but Facebook certainly operates in a very smooth "stream-of-consciousness" sort of manner. That means a lot more clicking, and a lot less time sitting on a page, because you're busy checking out what you want to check out.

Unless something intrusive happens, say for example a large ad on a log-in screen or an interstitial before jumping into the site, there's not a lot of long-term eye time which is of benefit to the marketers.

As for the $1 billion buy-out. I think it's still too early to decide, but I'd be more worried about the next big innovation coming out of left field than monetization of the current site.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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