Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Startups and Second Chances: The Jawbone Story

Posted by: Stephen Wildstrom on December 21, 2006

aliph.jpg Products from startups that aren’t hits out of the box don;t often get second chances. But every once in a while, there’s a happy exception.

The Jawbone headset from Aliph launched at the DEMO 2004 conference with one of the best demonstrations I’ve ever seen: One of the founders showed off the Jawbone’s noise-cancellation capabilities by reading his script while running a weed-whacker. Jawbone was also featured in BusinessWeek as a winner of an Industrial Desgin Excellence Award.

But the original Jawbone had two serious flaws. First, it was ugly as sin. The signal processing circuitry that made it special was so bulky that it consisted of two pieces, the actual headset and a processing unit on a belt clip, linked by a bulky cable. And because the headset needed both power and access to a phone's internal circuitry, it was only available for a very limited range of headsets.

More than two years, a lot of work, and some very patient capital from private investors and the Mayfield Fund later, Jawbone is back with a very slick Bluetooth version--the same ability to make yourself heard over even the noisiest backgrounds but no belt clips, no cables.

The silver Jawbone went on sale today at Cingular stores for $120. Silver, black, and red (pictured above)models will also be sold online.

Post a comment



Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



BW Mall - Sponsored Links

Buy a link now!