Posted by: Rob Hof on December 5, 2006
My colleague Ben Elgin has an interesting story about why it’s so hard to fight click fraud: Battling it in court means companies such as Google would have to reveal how bad it is and how they’re fighting it. Perhaps worried that would expose too much about its inner workings, Google apparently declined to provide enough information for the feds to pursue what looked like an open-and-shut case, prompting them to drop it. While it’s unclear how big a problem click fraud is, it undeniably exists, so Google and others will have to open up a bit if they want to lay concerns to rest. Or would that only reveal that it’s a problem that can’t be solved?