Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Web 2.huh?

Posted by: Rob Hof on November 13, 2006

The survey service Zoomerang says 79% of marketers aren’t even aware of the term Web 2.0. On the other hand, some clearly do, judging from a definition offered by one marketer:

“Hot air used to describe a massive technological leap in how the internet is used.”

Reader Comments

Ken Leebow

November 13, 2006 5:45 PM

No kidding: However, there is a revolution going on. And, that's the reason my blog is called Revolution 3.0.

Here's the scoop: If a simple application like RSS hasn't gone mainstream, how do you expect all these (thousands) of Web 2.0 applications to hit the mainstream?


November 17, 2006 2:03 AM

Web 2.0 is the future capabilities of the internet. This will allow progression. Marketers should definitely be strategizing their businesses on this concept.

Rajeev Vashisht

November 17, 2006 10:56 AM

I myself came to know the exact definition through your blog.


November 19, 2006 8:37 AM

Hype. The only way the Internet can move forward is for browsers themselves to be redesigned to adopt the so-called "Web 2.0" crap. In other words, why doesn't my browser automatically allow me to collect RSS feeds instead of relying on stupid sites or some special program to do that?

Why do people hate integration? No one can keep up with this nutty marketing rat race. Too many people are doing too many different and irreconcilable things all at once. So people are getting total burnout, naturally.

Post a comment



Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



BW Mall - Sponsored Links

Buy a link now!