Posted by: Rob Hof on November 6, 2006
As if its commanding role in online ads isn’t enough, Google is driving further into print ads with a new test of a system to let advertisers bid on space in 50 newspapers. Although the search giant’s print efforts to date haven’t produced much, it’s hoping fourth time is a charm.
In his article about the test, my colleague Jon Fine sums up Google’s enviable position:
The move cements Google’s central position within the media universe: a ubiquitous entity with which all major media players simultaneously partner and compete.