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Google Moves Further Into Print

Posted by: Rob Hof on November 06, 2006

As if its commanding role in online ads isn’t enough, Google is driving further into print ads with a new test of a system to let advertisers bid on space in 50 newspapers. Although the search giant’s print efforts to date haven’t produced much, it’s hoping fourth time is a charm.

In his article about the test, my colleague Jon Fine sums up Google’s enviable position:

The move cements Google’s central position within the media universe: a ubiquitous entity with which all major media players simultaneously partner and compete.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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