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Pimp Your Google Search

Posted by: Rob Hof on October 24, 2006

Google on Tuesday will announce a way to customize your Google searches through a new feature called Google Co-op:

Build and customize your own search engine

* Specify the sites you want to include in searches.
* Place a search box and search results on your website.
* Customize the look and feel to match your website.
* Invite your community to contribute to the search engine.
* Make money from relevant ads in your search results.

As Mike Arrington at TechCrunch notes, this is not new, since Rollyo, Eurekster, and Yahoo! have similar tools (not to mention’s downsized A9.)

Om Malik likes the idea but thinks Google needs to do more:

By getting folks to build their own vertical search engines, the company is trying to blunt the efforts of some of the VC funded vertical search engines5. It is also using “people’s power” to fine tune their own search index. My inner cynic thinks this is – distributed search optimization effort.

However, the problem is that they are not giving any real incentive for people to do that. The share of Adsense bounty is just the same as on a plain vanilla site. It should increase the payouts to the search builders. They are getting more focused search results (hence higher click throughs for their ad), so why not share the profits with folks who are doing the heavy lifting.

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Reader Comments


October 24, 2006 07:26 AM

Upon checking this out, three features stood out:
1) You can exclude sites that you do not want in the results
2) You can easily do so using the Google Marker
3) Anyone can volunteer to help.

So we decided to throw up an experiment to encourage everyone to mark spam sites to be excluded from search results.

Working together as a community we may be able to radically improve the quality of the search results (or perhaps just get in a blacklisting war?)

The result is Putch -


October 24, 2006 07:43 PM

With so much competition from other adsense type of sites (yahoo, etc) they are going to have to keep adding features to keep up. They have been getting alot of slack in the news recently because google announced that their ads for this year are going to fall way short of expectations.


October 26, 2006 12:40 AM

a pretty low value add feature as a web site owner in my mind. google simply wants to amass more search data and then become a monopoly for search.

beware and don't be evil.

no thanks google.


March 18, 2007 04:26 PM

If you really want to pimp your search on google, you should visit

Gerry O'Dea

November 26, 2008 01:27 AM

The best site to use to search is not Google but a site that lets you search everywhere and is fun to use.. yup I'm talking about SearchGeek

Amy Kaplan

March 11, 2009 11:21 PM

Yes, Yes.. I have been using Searchgeek, he is so cute and fun to use.

I go to

Actually I have it set to my start
page whenever I turn on my computer,
there he is.. so cute...


April 5, 2009 09:59 PM

Love the title of your article! Great advice. I am testing now, it is cool how you can customize your fonts, backgrounds and colors of your search Like it better than google custom search so far. Adios!

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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