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Web 2.0 Ads: Another Sign of a Bubble?

Posted by: Rob Hof on September 05, 2006

I wish Om Malik the best with his new tech news gig, and I bet he’ll find (or keep, I should say) a sizable audience. But I think even he must be wondering about some of his sponsors. One of them, a “Web 2.0 search engine” called Huckabuck, is up for sale on eBay. Yeesh. Maybe even worse, it has gotten 33 bids as of Monday night, but at $8,300, bidders haven’t yet hit the reserve price, which I’m betting isn’t the billion or two of more famous Web 2.0 startups.

Update: In The Guardian, Jeff Jarvis has his own take on whether there’s a Web 2.0 bubble:

When a company has plenty of money in the bank - whether from VCs, or from ad budgets paid for by VCs, or from monopoly power - it can avoid the pressure of the marketplace and run a business that would not stand on its own. That’s what bubbles are about - not irrational exuberance but irrational business.

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Reader Comments

Oliver Widder

September 5, 2006 07:06 PM

Now Web 2.0 it's cheap enough to please the persons you love.
I made a small cartoon:


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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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