Share a Game, Win Some Cash

Posted by: Cliff Edwards on September 06, 2006

Casual games site Big Fish Games wants to, well, be the big fish of the sector and has come up with an interesting plan to overtake rival Real Arcade.

Jumping on the social networking craze, the company is launching My Big Fish Games, which essentially pays its mostly female audience to recommend games to their friends. Through the portal, a user can write game reviews and personalize their information. The hook, though, is that any time you invite someone to buy a game and they do, you get 25% of the purchase price, redeemable in cash, in game downloads,or you can donate the money to designated charities.

Big Fish estimates the program will represent a 33% to their gross margins, but that shouldn’t make much of a dent in the very high margin software business—particularly since the company plans to use money it otherwise would have earmarked toward advertising.

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Reader Comments

Jay

September 14, 2006 02:13 PM

I think it's a great marketing ploy, targeting woman on social networking sites should help the company from good ole word of mouth advertising.

Sergey Tikhonov

January 2, 2007 09:37 AM

Yes, this program is really wonderful. It can be very profitable (I'm on the fourth place at this time). And there is an easy way to add it to your blog or site. You can create your own GameSpacer with desired games, generate code and place it to your website. Also you can place a graphical RSS feed with latest games from Big Fish Games (a new game every day).

More info you can find here: http://gamespacer.com
If you have any questions, I'm ready to answer and to support you in getting started.

Good luck!
Sergey Tikhonov

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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