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New Online Ad Model at Techmeme

Posted by: Rob Hof on September 25, 2006

The popular tech news aggregator Techmeme just debuted a new advertising/sponsorship model that looks pretty interesting to a lot of folks besides me. Founder Gabe Rivera explains:

There’s a new area on the right side of Techmeme labelled “Techmeme Sponsor Posts”. It shows the latest blog posts from three companies who have chosen to sponsor Techmeme for the next 30 days. …

Advantages of this approach over banner advertising are numerous. “Click-throughs” can lead to the visitor browsing, commenting on, and even subscribing to the sponsor’s blog. And a sponsor has direct control over what appears on Techmeme simply by posting.

Jeff Jarvis at Buzzmachine likes it a lot, though Doc Searls isn’t so sure—he basically notes that an ad is an ad is an ad, whatever’s inside it or how it’s delivered. Still, an ad that is essentially the product itself, rather than a lot of hot air about the product, seems like an advance—if it ends up working. So far, three sponsors are giving it a shot.

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Reader Comments

M. Reardon

September 26, 2006 10:46 PM

Product information is your to find and theirs to present, this whole site looks to be product presentation as information. Ads need to get to conversations and information, think product rep., going into the doctors office, but the chronic patients could op for the information on their condition by-passing the doctor with what make the product better, and why the cost structure is better for them and their health plan. Someone in social networking needs to connect product information with product availability. If you are looking for a car have a wish list like Myspace, or on your email, that brings local dealers to make presentations on cars in stock. If you have a Sears card and the product on your wish list is at the store, they can IM you, to pick it up at the counter in 15 minuets, the sale pre approved onto your card. Conversations information and availabilty.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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