PR in the Internet Age: Same As It Ever Was?

Posted by: Rob Hof on August 29, 2006

Robert Scoble finds it kind of strange that Google chose to brief only a few, mostly print news outlets on its Google Apps For Your Domain, and pass up the bloggers who know this space cold. (Er, can you tell BusinessWeek wasn’t briefed either?) It does seem ironic that the world’s most prominent Internet company—one that’s specifically trying to get us all to do our work online instead of on the desktop—chose to brief mostly print publications. Maybe I should be glad even Google thinks print matters. But for such an innovative company, the tactic sure looks like a throwback.

Reader Comments

Mike Masnick

August 29, 2006 11:10 PM

Is it really such a throwback or that strange? All of the online publications quickly picked up on the news that was published elsewhere and wrote about it. As far as I can tell, Google got pretty good bang for their buck in who they talked to...

Also, I think Om said on his site that they had approached him...

Rob Hof

August 29, 2006 11:34 PM

Mike--
Strange? Not for traditional companies, no. But yes, unusual compared with other Internet companies I follow, even big ones. They seem to make an effort to get wide coverage, especially for online. My point is: Why the heck wouldn't you want to do that?
And yes, Google got pretty good bang for the buck. Except it was at the expense of reinforcing the feeling by a lot of people--justified or not, I don't personally know--that they don't connect with the online conversation very well. Which is ironic.
Actually, I think according to Mike Arrington, Om said they approached him to try the beta, but didn't let him know in advance of the announcement.

Mary

October 9, 2006 12:51 AM

Agreed....

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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