Seems like Mike has given up on living on the edge (Edgeio)? Philosophically and in reality? He is definitely smart and doing the right thing to expand the brand, but I can't imagine him working on Edgeio much. The irony of it is that all these centrally produced content is against the investment thesis of Edgeio (value comes from gathering content from the long tail/edge and not from producing it at major user destinations). Crunchboard is not a competitor to Edgeio(job section), but it does show that he (seems) to believe that value can be extracted better at the core than at the edge.. . and thus he is spending more time with the Crunch brand . . .