What's Up, Mike? A Brief Talk with TechCrunch's Editor

Posted by: Rob Hof on August 11, 2006

Mike Arrington’s new CrunchGear blog won’t be the end of his ambitions. Mike told me he’s planning two more blogs in the next month, starting with gaming, probably by acquisition. That’s on top of flagship TechCrunch, as well as MobileCrunch, CrunchTalk, Crunchnotes, and the recent Crunchboard job site.

What’s up with all this? A blogging empire? Well, Mike doesn’t put it that way, but it kinda sounds like it. His goal is to have 10 to 15 of them in his network. In fact, he says he hopes to create a sort of “distributed CNET,” especially if a lot of other blogs in this increasingly crowded space hit the wall. “I’m hoping everything crashes,” he says. “Then I want to go buy all the big blogs.”

Regardless of if or when that happens, he’s aiming to have the No. 1 blog in each category—a tall order, given the dominance of blogs like Gizmodo, more generalized job sites like Monster, blooming podcast sites, and so on. He thinks that for now, it’s less a competition than an ecosystem, but even an ecosystem can support only so much flora and fauna. Nonetheless, this is one ecosystem worth watching.

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Reader Comments

Dharmesh Shah

August 13, 2006 02:22 PM

What has made TechCrunch so successful is that it is focused and differentiated.

It will be interesting to see how the success of TechCrunch does (or doesn't) rub off on the other sister sites that Arrington works on. This will be particularly interesting given that many of the categories he's entering have established blogs already.

dg

August 15, 2006 09:46 AM

I don't get it. An Empire of Blogs? Don't they call that a corporation, magazine or professional publishing?

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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