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Dailies Strike Back: Too Little Too Late?

Posted by: Rob Hof on July 14, 2006

My colleague Jon Fine has an interesting column this week that breaks news about discussions between Yahoo! and newspaper publishers MediaNews (owner of the San Jose Mercury News) and Hearst (owner of the San Francisco Chronicle) to help each other boost traffic and get more ad revenue from search.

As an old fogey who still reads newspapers, I hope he’s right that newspaper publishers are finally getting serious. But I wonder. One of them talks about micropayments for stories, which always seems like it should work but clearly hasn’t, and I don’t know why it would work any better now. No mention of opening up subscription walls, which really seems like the only way to play in the world of search. I’m not sure how long they can hold on to tired models before they lose out on the opportunities entirely.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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