Posted by: Cliff Edwards on June 27, 2006
Another day, another social networking site. A group of former Microsoft and Apple employees this fall plan to formally launch iBloks, a sort of digital scrapbooking site that lets users customize music, games and photos.
The company hopes to make money off selling “mods” that can be downloaded and used with the different forms of media. At an unveiling of the beta in San Francisco, for instance, company execs showed a simple drag and drop process for creating a Valentine’s card. Drop in a video, type in some captions, then add some photos, and the recipient who receives it in an email or instant message (if they have the applet installed on their pc) will see them in perfect order. For casual games like tic tic toe, you can change the X’s and O’s to avatars or, potentially, your own picture.
It all seems a little too attention-deficit disorder for my tastes, but the company has gotten some big backers. It announced on Monday it had received $3 million from Starbucks Chairman Howard Schultz’s venture firm Maveron, after several big media execs participated in the angel round. Seems with the early successes of social networking sites, a lot of people still believe there’s room for more.