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Another Social Networking Site?

Posted by: Cliff Edwards on June 27, 2006

Another day, another social networking site. A group of former Microsoft and Apple employees this fall plan to formally launch iBloks, a sort of digital scrapbooking site that lets users customize music, games and photos.

The company hopes to make money off selling “mods” that can be downloaded and used with the different forms of media. At an unveiling of the beta in San Francisco, for instance, company execs showed a simple drag and drop process for creating a Valentine’s card. Drop in a video, type in some captions, then add some photos, and the recipient who receives it in an email or instant message (if they have the applet installed on their pc) will see them in perfect order. For casual games like tic tic toe, you can change the X’s and O’s to avatars or, potentially, your own picture.

It all seems a little too attention-deficit disorder for my tastes, but the company has gotten some big backers. It announced on Monday it had received $3 million from Starbucks Chairman Howard Schultz’s venture firm Maveron, after several big media execs participated in the angel round. Seems with the early successes of social networking sites, a lot of people still believe there’s room for more.

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Reader Comments


June 28, 2006 02:32 AM

Have you seen Their site lets you create a timeline of your life, and then print it out in a nice bound book format. It's a pretty cool site.

Mark Brooks

June 28, 2006 09:37 AM

Is it really a social network. I'd define a (online) social network as any site that enables one to see users networks of friends/contacts.

Therefore, myspace, friendster, clealy social networks. Youtube, yup, there's the friends link. iBloks? Home, Shop, Blog... Perhaps they haven't launched that part of their site yet.

Mark Brooks


June 30, 2006 02:34 PM

Hey Mark,

We spoke awhile back and I'm wondering if you have you checked out yet?

Not another myspace killer trying to be all things to all people!

Rather, a place to speak via voip to interesting web2.0 people from all over the world!

Tags, voip, presence, location, maps, flicker sets, RSS.

99.99% of the people on verbdate will never meet but they can form meaningful relationships with others anywhere in the world and that is what I think a social network is all about!

David Weinberger said, "If it were anymore web 2.0ish you would only be able to date Tim O'reilly" Ha, Tim though that was funny!
Anyhow the more the better I say!
Cheers from Canada!
John 2.0 Davis


July 4, 2006 05:04 AM

Social networking sites are popping up left, right and center these days. They all have the usual "suspects"...ability to post your music, pitures, videos and share documents. All are base on the advertising model for profitability. As it those of us who are socilizing that make these networks what they!
When will cut us a bit of the "action" and pay us for introducing our family and friends and publishig our content?

I have heard that a Las Vegas company (VMDirect) is launching a digital nirvana in July and will fulfill all the above plus monitization for the people who do the work....You and Me!


July 19, 2006 05:07 AM

I have heard of a social networking site for cricket

I hope these guys do a better job than what Nike did for

social networking

November 6, 2006 02:33 PM

There are to many social networking sites poping up everywhere. But the only one i use now is not because of the features as it does have basically all the same features except it also has quizzes and polls and you earn points to open up new features. But the main thing is all the people are cool and not fake if you know what i mean. I have been seeing more people that are fake on myspace these days.


January 13, 2007 11:21 PM

There is a great photo sharing website called where users can submit their pictures and find new friends.

November 27, 2007 02:46 AM

Social Networking sites will have a place as long as the internet has palace in society. People will always use social networking tools to find new friends keep in touch with current friends and express themselves. That is Why I created my own Social Networking website but this Social Networking sites is for 18 and over adults only website.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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