Amazon.com May Get a Second Life

Posted by: Rob Hof on June 23, 2006

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When I wrote a cover story recently about Second Life and other virtual worlds, I immediately wondered why any retailer, say Amazon.com, wouldn’t want to set up in-world, so people could try on clothing virtually, look at products in 3D, and generally shop a little more like they do in meatspace—oh, and buy stuff inside Second Life.

Guess I wasn’t alone. In response to an audience question at the Supernova conference a few hours ago, Amazon CTO Werner Vogels revealed that a group of Amazon engineers is looking at ways to use Amazon Web services to bridge Amazon with Second Life. According to a comment by Vogels at the virtual-worlds blog 3pointD.com, it’s not an official project. But it’s no secret that Amazon CEO Jeff Bezos is an investor in Second Life creator Linden Lab, so I don’t doubt those engineers will come up with something.

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Reader Comments

Dave Schappell

July 26, 2006 12:52 AM

And, Rob, you can check out Amazon Web Services (AWS) Evangelist, Jeff Barr's Second Life explorations -- he's built an entire AWS Outpost in Second Life -- pretty cool stuff!

Here are some links/still shots on his personal blog:
http://www.syndic8.com/~jeff/blog/?page_id=531

Hunter Glass

October 3, 2006 02:41 AM

You can learn more about business in the virtual world of Second Life from "SL BUSINESS MAGAZINE"
A business magazine dedicated to the 3D virtual community.

www.slbusinessmag.com

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