Death to "User-Generated Content"?

Posted by: Rob Hof on April 5, 2006

Derek Powazek calls for a death sentence on the term “user-generated content,” which I also think is an ugly term. As Derek puts it:

They’re words that creepy marketeers use. They imply something to be commodified, harvested, taken advantage of.

But frankly, that’s just what makes it a handy term. Whoever uses it is instantly identifiable as someone who doesn’t get it, who simply wants to exploit their, uh, users, who probably won’t be around too awfully long. So I would just as soon it stick around so I can easily tell who’s real and who’s clueless.

Reader Comments

Mike Reardon

April 5, 2006 6:55 PM

Selling your closes friends for above $1 billion, is the mark of success for all web 2.0 startups.

For anyone who sold out to Yahoo, Google or Microsoft, it feels like the reason to offer a web 2.0 product in the first place. Ask the web 2.0 creators of flickr, myspace, or facebook, or any of the others who are now looking for a place to put their now best friends, if there is a better reason do the work.

Jim Dermitt

April 9, 2006 2:39 PM

It sounds like a big deal. Notice to B-crats, it is UGC.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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