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Daily Devotions... For Mobile Phones

Posted by: Olga Kharif on April 4, 2006

By now, we are used to godcasts, which are religious podcasts designed to be listened to on MP3 players. Next, prepare for godcells, as it were.

Hands-On Mobile (formerly Mforma), which has long sold mobile games and other content for cell phones, will, on April 5, roll-out an application called Daily Devotions. The service will deliver daily inspirational audio messages to users’ cell phones. The messages will be written and narrated by none other than Pat Boone, the voice of the Christian Radio Network.

Apparently, Hands-On believes that enough of the 45 million Christians with cell phones out there will be willing to shell out the $9.99 monthly service fee. Personally, I think it's kind of steep.

But this is certainly the first instance that I know of when religious content is being pushed onto cell phones. Until now, cell phone content providers have been primarily focused on ringtones and games.

Clearly, that's changing. Mobile content -- a huge market -- is being taken more seriously now. And more serious content, targeting not just teens but also adults, is finally finding its way onto cell phones, too.

Reader Comments


May 30, 2006 1:20 PM

It's interesting that this service is launched at the same time that I was looking for a way to use my mobile phone to read daily devotional material whenever I have time while waiting for someone or for something. Finally decided to write my own j2me application for this purpose.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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