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Web Advertising's Flight to Quality

Posted by: Rob Hof on March 17, 2006

My colleague Steve Baker has a story on what’s coming next in Web advertising: tracking not just our clicks but our actual behavior in viewing ads.

The race is on to find new ways to track customer behavior. Advertisers and agencies are progressing far beyond the standard arithmetic of counting clicks and page views. They’re tracking the to-and-froing of the mouse on Web pages, and they’re finding new ways to group shoppers by age, Zip Code, and reading habits.

It’s an indication that even as targeted as Web ads are compared with traditional ads, there’s still a long way to go. Steve also has a blog post on TACODA Systems’ interesting method of measuring behavior.

Reader Comments


March 19, 2006 5:19 AM

Advertising on the web? What a concept! Is this for real? When will it happen? [snicker]

I don't see any advertising when I surf, due to using FireFox and the Ad Block Plus & RIP extensions. I also have the Spoof It extension installed so websites don't know where I come from. It drives me crazy when people who don't know how to block ads ask me to help on their computer and I have to put up with all the blatant ads while trying to help them. I think all the ads are one reason why many people are pulling away from the web.


June 19, 2009 10:36 PM

Gorilla marketing in today's economy is everything, marketing to get through the recession!
If your interested in web optimization for your site, there is a free site for uploading video ads for your business, they also have image uploads if you are not yet up to videos. The more sites you can link to the greater your market will be. They have a free link exchange as well.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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