Facebook for Sale; But $2 Billion?

Posted by: Rob Hof on March 28

So says our Steve Rosenbush in a story today. Apparently, the social-networking site turned down an offer for $750 million. Even that’s way more than the $580 million News Corp. paid for the much larger MySpace last year.

Kudos to Facebook founder Mark Zuckerberg. But $2 billion? I suppose someone can make the math work out, but the mini-bubble in consumer Web services seems to be getting even more out of hand.

Update: Om thinks they should have taken the $750 million, given stagnant traffic figures. So do many of the commenters on his post. I dunno that Facebook automatically loses to MySpace, though. At the Web 2.0 conference last fall, a panel of teens late in high school or just into college was asked where they hang out online—MySpace? Nope. Facebook. But the one sure thing is that these audiences are fickle.

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Reader Comments

Gualberto Diaz

March 31, 2006 02:34 PM

I don't know if it's really being fickle per say. I think the target markets are different. Facebook is directly catered to the college and recently high school crowd. What I think holds Facebook back at the moment is the site's inability to be useful to alumni at the moment. I think this could be fixed rather easily though. Myspace caters more to an artistic crowd that wants more freedom to do with their page whatever they want. They both have their pro's and their con's, but regardless, both are providing companies with an outlet to a specific set of individuals in a specific age range.

David

April 8, 2006 10:42 PM

I think the price involves a premium because of the generally accepted fact that Gen Y-ers are not very receptive to mass marketing and facebook is VERY popular with university students (and recently high school students). Facebook is easy to use and the advertising is not being pushed in your face (myspace on the other hand is very commercialized).

As for alumni, they can have access to the site as well if they have access to their school email. At most schools, if you graduated prior to free email accounts being given to students, you can contact the alumni relations and they'll set one up for you.

ImSkinnyDotCom

April 10, 2006 10:21 PM

I think the personalized web space craze is not just a fad, it will become a staple to every who access' the internet. As for facebook asking 2 billion for control of its site is just absurd. Some would say that the $580 mil purchase of MySpace last year was a steal, especially in terms of the advertising revenue. Yet facebooks advertising scheme is not only less effective but also less evident to the consumer.
I say Facebook creater Mark Zuckerberg should have taken the $750 mil offer or at least reduce the asking price by 50%. It will be very interesting to see if any corporation will invest so much in a site dedicated to a specific targeted age group.

RaiderRedHead

April 11, 2006 02:44 AM

Being an IT man myself, I take pride in my geeky accomplishments. Could it possibly be that he simply doesn't want to see his "baby" go? Maybe in his mind $2 billion is what it will take for him to make peace with seeing his work become potentially hacked up and commercialized. Just my 2 cents.

some kid

April 11, 2006 08:26 PM

RaiderRedHead may have hit it on the button, as a user of both facebook and myspace, I see facebook as a far superior investment. Facebook doesn't seem to face the number of pedophiles and pornographers that you get on myspace because of that I believe it is a much safer investment. Two billion, idk, but I think that RaiderRedHead is probably right, Rosenbush isn't ready to give up Facebook, yet.

Then again I'm only 18, what do I know.

herbalfx9

June 23, 2006 10:00 PM

I def. think that facebook is superior because it is not open to everyone in the world like myspace. Facebook is for the most part college kids who want to interact with others like them, their friends from high school and the guy/girl they met at a party. Myspace has been corrupted a little by companies who adopt a profile to solicit to people. If solicitations begin on facebook people will not use it anymore. $2 billion is a perfect number. I hope it is too high for anyone and the people in charge now stay put.

anonymous

July 13, 2006 02:23 PM

I agree that the $2 billion should keep the site from being too commercialized. No one wants to go check their facebook and have a bunch of advertisements continuously popping up. If facebook becomes anything like myspace, half of the college students will not use it. Facebook is meant for 'students' and anyone affiliated with the school system. It also eliminates the 'different people/ weirdos' that may potentially be pedophile material. I think facebook should not change at all. If they want to solicit the site that bad, then they should pay! Good job Mark!!!

facebook

August 8, 2006 06:47 AM

I think Facebook really should have taken the $750 million. There is no way any website is worth $2 billion. Facebook would never generate a total revenue of $2 billion so why pay that much let alone $750 million.
Myspace is not even worth $580 million

facebook

November 12, 2006 08:58 PM

The facebook for sale for $2 billion is just a crazy amount, and now with google also in the running with yahoo, it will be interesting to see who ends up owning the social networking site.

Ben Knowles

October 25, 2007 01:14 PM

Wow, this report couldn't have been farther off base.....

Imagine that might be a sign that this fella has a bit of smarts about him eh?

http://www.theinquirer.net/en/inquirer/news/2007/09/25/microsoft-to-buy-facebook-shares

If he had sold at $750M, would have done himself out of $14.25B some would say a year and a half....worth the wait!!

summer is here

April 26, 2008 07:35 PM

FACEBOOK - is quite boring to look at - I not impressed with it at all - Why they didnt take the 780 million?? Or take 1/2 a billion and 10% of the company earnings per year. Hey Mark retire.. enjoy life. Were only here a short time. Let someone else work for you. 10% earnings would be a great payout if you sell to someone who knows what there doing!! lifes short enjoy..

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BusinessWeek writers Peter Burrows, Cliff Edwards, Steve Hamm, Rob Hof, Olga Kharif, Steve Wildstrom, Catherine Holahan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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