Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

On Gaming and Hypnosis....

Posted by: Olga Kharif on February 22, 2006

I just read that one gaming reviews editor allowed himself to be hypnotized in order to review a game. Under hypnosis, deputy editor of the Official Xbox Magazine in the U.K. was supposedly age-regressed to 10 years old. The idea was for him to try out a new game, “The Chronicles of Narnia,” as a user for whom the game was intended.

The editor claims to have escaped the session “unscathed”; he will, in fact, recount his experience in a four-page upcoming article in the U.K. version of the magazine. That article is generating lots of buzz. And I can understand why. Turning a grown-up into a 10-year old instead of just, you know, asking a real-life 10-year-old to review the game clearly makes for a much better story.

Since we are on the subject of games and hypnosis, check out another example of gamers being hypnotized — this time, to spook them with zombies.

TrackBack URL for this entry:

Reader Comments

Hypnotize (Eric Bradley)

November 19, 2007 11:34 AM

Extremely interesting subject. Being actively involved in hypnosis, I find myself intrigued to read the "upcoming article in the U.K. version of the magazine" describing the hypnotized subject's experience. However, search as i may, i couldn't find that article anywhere, although judging from the publication date it shoulc have been published long ago.
Can anybody help me find it?
Eric (aka Hypnotize)

Post a comment



BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



BW Mall - Sponsored Links

Buy a link now!