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Who Wins the Most as Disney Buys Pixar

Posted by: Rob Hof on January 24, 2006

Steve Jobs and Apple, for sure. Doncha think? I have to believe that, contrary to all the stories that wax on about how much Jobs can change Disney culture, the Mercurial Man must know that’s unlikely to happen, at least not anytime soon. Cultures don’t change, except over many years. Maybe.

So what does he get? Full membership to the Hollywood Moguls Club and potentially the music, video, and other content that Apple needs to keep humming. Oh, I’m sure Disney’s getting a good deal to recharge its rundown animation factory, and that’s worth a lot. But that’s not Disney’s only challenge, so the benefit of having Pixar in-house helps only so much. Then, you have to slap a discount on the deal for the distinct possibility that the culture transplant could actually go the wrong way.

For Apple, though, this deal could be the knife that finally helps the tech world shuck the Hollywood oyster.

UPDATE: In case you didn’t see the nice comment by John Hagel below, do yourself a favor and check out his great analysis.

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Reader Comments

John Hagel

February 3, 2006 05:41 PM

Rob - I share your perspective. I am particularly mystified by the enthusiasm expressed by many analysts - including the cover story in Business Week - over what Steve Jobs might be able to do more broadly at Disney. I just did a blog posting over at questioning whether Jobs is the right guy to help Disney shape its future direction.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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