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The Google Pack Gotcha

Posted by: Rob Hof on January 07, 2006

I’ve been wondering about the real reason behind the just-announced Google Pack, a rather disparate mix of (admittedly good) software programs that are pretty easy to get elsewhere. (As for me, I already have all of those programs that I want, so I’ll hold off throwing in my lot with yet another big giant software provider for now.) John Battelle thinks Google likes to poke Microsoft in the eye occasionally, dumb as that may be, but clearly it’s more than that. I think Nick Carr nails it: It’s all centered around getting something called Google Updater onto as many PCs as possible, so the company can essentially install and update programs at will:

“Updater gives Google an opportunity to counter, to some degree, at least, the advantage that Microsoft holds through its control of the operating system. How well the tactic will work remains to be seen, but it’s certainly worth a shot.”

Well, maybe, but investors who bid the stock up more than $14 today had better hope they’ve got bulletproof windows on the Googleplex….

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Reader Comments


January 7, 2006 02:57 AM

I installed it (most apps), and the fresh Ad-Aware SE said its definitions were 120 days old and wanted to install new ones! And each program still seems to have its own LiveUpdate/Check for Updates/Update Now system, so Google Updater just seems more overhead.

Amit Agarwal

January 7, 2006 10:34 AM

And Google are already making changes to the Google Pack. Google Video Player is now removed from the Google pack without any reason.


January 7, 2006 12:28 PM

Ha, ha. Microsoft is tanking. Better pull out of the MS parade. Hell the Explorer is 6 years old. And most "non-tech" people have still yet to realize that there are options. Good ploy by Google.

Walt Williams

January 7, 2006 03:00 PM

Hey Amit! How are you man? We went to school together. Unbelievably random that I saw your post here. Anyways hope you are doing well. My email is williams _ walter at yahoo without any spaces. Oh, and so this post doesn't get removed by a mod, i think google pack is just fascinating.

Blake Handler

January 9, 2006 03:42 PM

The Google Pack includes the Adobe Reader -- but if you install Adobe's Reader individually it installs the Yahoo! Toolbar! Huh?

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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