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Skype's Celebrity Encounter

Posted by: Olga Kharif on January 3, 2006

Skype, the popular VoIP calling service, is inviting its users to call a number for a chance to win a phone conversation with band Coldplay. Basically, the users can leave a voice mail for the band, and the band members will call one fan back.

I think (correct me if I am wrong) that this is the first time that Skype has teamed up with a celebrity to promote the service. Clearly, this, along with the announcements at the Consumer Electronics Show, indicates that owner eBay is planning to take Skype to the next level — in a big way.

Already, Skype is clearly popular enough for cool bands like Coldplay to want to do cross-promotion with it. I wouldn’t be surprised if Skype does more celeb advertising in the coming months. Perhaps it will follow rival Vonage’s example and start pouring millions into marketing? Could be. After all, in this business, economies of scale are key. And marketing using bands like Coldplay should be super-effective, I should think, in drawing more users to the service.

Reader Comments

Bob Roberts

January 3, 2006 6:54 PM

ColdPlay has decided to use DRM on their new CD. Inside, there is a notice that you're not supposed to make any MP3 files, copy the CD, etc. Seems that they could have told customers this PRIOR to purchasing the CD. So, leave a message for the group telling them that their implementation of DRM is less than satisfactory

Pete Cashmore

January 4, 2006 12:20 PM

Erm...looks like you missed the recent Boing Boing article about the ridiculous DRM on the latest Coldplay CD. They're encouraging people to Skype Coldplay and tell them how much they hate the DRM. More here:


January 4, 2006 8:22 PM

Skype is a very interesting company, and you can't really doubt the things they do...couldn't they have teamed up with better musicians?

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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