Amazon Expands Tagging

Posted by: Rob Hof on January 27, 2006

After first quietly experimenting with tags back in November, Amazon lately has added a couple of interesting new wrinkles. In some listings, you can also view what other tags customers applied to the item, as well as see which customers did the tagging.

amazontag.jpg

That last suggests some interesting possibilities—namely, the potential for spontaneous communities to emerge from folks who share the same interests. Amazon already has the capability to add another customer to “Amazon Friend” and “Favorite People” lists. In fact, as I poke around some more, I see these are now part of a “Your Amazon Home” page where you can set up your profile, upload a photo of yourself, and share your purchase info with others.

The company’s just testing the new tagging features for now (isn’t everything on the Web just a test?). But it’ll be interesting to see if Amazon can spice up its matching algorithms with the secret sauce of Web 2.0: real, live communities on its site.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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