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Amazon Thinks Out of the Search Box, Again

Posted by: Rob Hof on December 13, 2005

If you haven’t been watching what Amazon’s doing outside its famous Web store, you’ve been missing a lot. Its search site offers some pretty neat tools for searching specific Web databases. Now, it has just opened up the index that its Alexa unit created to track Web site data, for relatively small fees. John Battelle explains some of the implications. They include the ability of outside Web and software developers to tap into not only Alexa’s vast index but also the computing power it wields to create very specific search engines and add those capabilities to their own services. There are a lot more possibilities to come—as Richard McManus says, it could be mash-up heaven. But suffice to say it’s pretty clear that the search game is far from over.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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