The Cyber Monday Myth

Posted by: Rob Hof on November 28, 2005

OK, it’s not entirely a myth, this notion that a lot of people come back from the Thanksgiving holiday and hop on their company’s broadband connection to shop. But after looking into the supposed post-holiday spike in online activity, I found Cyber Monday isn’t all it’s cracked up to be. Here’s the story.

Reader Comments

Ed Kohler

November 29, 2005 11:11 AM

Great article.
Here's some additional information, including a graph with some real-world data that supports the story:

http://www.technologyevangelist.com/2005/11/does_cyber_monday_exist.html

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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