Prime Time for Amazon Prime

Posted by: Rob Hof on November 22, 2005

When Amazon.com introduced its Amazon Prime program, where you pay $79 a year for free two-day shipping, some analysts thought it would prove to be a money-loser. Amazon itself said last month that it would be expensive.

Well, safe to say, my use of Amazon Prime is certainly burning through a good portion of that $79 I paid. I’ve been ordering gifts with impunity as I think of them, instead of waiting until I have $25 worth to trigger free shipping. I don’t think I’ve ordered quite enough to make up for that annual Prime payment, but I’m coming a lot closer.
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Of course, I’m also ordering two or three times as much as usual—including a wide variety of merchandise from books to kitchen gear. For that reason, it’s quite possible Amazon will make out well, since it’s getting a much larger share of my wallet. Suddenly, with 32 shopping days left before Christmas, that $79—which initially seemed more than I wanted to pay for convenience—looks like a godsend. It’s a pretty sure bet I’ll re-up early next year.

By the way, when I was ready to check out on a purchase today, up popped a list of five items in my Shopping Cart (the ones I’ve marked to buy later), and all of them now cost a few bucks less than just three days ago. This is hardly the first time the prices on these products have fluctuated, both up and down, but never this many all down.

It seems a little early for wisespread discounting, though. Anyone else noticed whether Amazon’s (and other online merchants’) prices are dropping already? Or alternatively, do they seem higher? I’ll be leery of reading too much into anecdotal accounts, but it would be interesting to know what you’re seeing.

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Reader Comments

John K

October 10, 2006 04:52 PM

To find things quickly on amazon that are eligible for amazon prime, try:
http://bigscreenprices.com/amazonprime.html

Jacob

November 1, 2006 05:16 PM

Another Amazon Prime search engine is located at http://www.isearchbetter.com. The site is basically a front-end to Amazon that searches for Amazon Prime and SuperSaver-eligible items only.

dillon

November 20, 2007 06:00 PM

I like to use http://www.iprimr.com. It's my favorite amazon prime search engine out there.

A. Mendoza

November 30, 2007 09:09 AM

I THINK AMAZON.COM AND EVERYTHING ABOUT IT INCLUDING THERE PRIME AND THERE FREE S.S.S. IS AMAZING AND NOT TO MENTION THE CUSTOMER SERVICE. NO MATTER HOW MANY TIMES I CALL IT ALWAYS SEEMS THAT THE PERSON (IF AMERICAN) IS TRYIN THERE HARDEST TO GET THE ISSUE RESOLVED

GO AMAZON.COM

Hugh Krieger

January 6, 2008 01:19 AM

WAKE UP PEOPLE ! Amazon Prime is a double rip off. Go to Amazon but DO NOT LOGON. View an item and save to Wish List. Close browser. Re open amazon and log on. Open wish list and the item now is priced much higher, typically 10-25% higher. I can't believe people don't catch this crap !

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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