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Aaaaaaah! It's Santa!

Posted by: Rob Hof on November 29, 2005

I’m completing an online survey for, which I do on occasion to see what issues online retailers deem important. Someone in BizRate’s survey creation department must have a sense of humor. One question asks: Which of the following has influenced/would influence your decision to shop online this year? Possible answers: “To avoid crowds”: Check. “Easier to compare prices”: Check. “Fear of department store Santas”: Heehee. Check. I’m hoping a future press release will dutifully report that “37% of shoppers buy online because they’re scared of Santa Claus.”

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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