New from Yahoo Research: Intent-Driven Search

Posted by: Rob Hof on October 7, 2005

Folks from Yahoo Research showed one of the many projects they have in beta—Mindset, which Yahoo says is for “intent-driven search.” It lets you use a slider bar on searches to emphasize either research or shopping along a continuum. So if you’re looking to do some research on, say, baseball bats, you type it in, and move the slide all the way to the right, toward the research end of the continuum. Then when you want to buy a bat, you slide the mouse way over to the left and you get different results more germane to shopping. It’s another experimental step toward making search more relevant.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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