Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Will Higher Gas Prices Spark More E-Commerce?

Posted by: Rob Hof on September 19, 2005

Shmuel Gniwisch, the CEO of the online jewelry store, thinks so. He doesn’t have hard evidence that the cost of driving to stores will drive people online, but he’s putting his money where his mouth is: This holiday season, for the first time, he will offer free shipping on any order and free returns. Of course, jewelry doesn’t cost that much to ship, but he thinks the offers will be the extra push for the “fence sitters who have a hard time purchasing on the Net.” (And according to Forrester Research, that’s almost 30% of North American consumers.)

Some online retailers are already worried about gas prices pushing their costs higher, so it’s a bold move. But some folks like Jay Small at Poynteronline think online stores ought to use gas prices as a marketing tactic: “Don’t drive, just click.” Given that e-commerce otherwise is pretty healthy these days, I wouldn’t be surprised if other players follow that advice.

TrackBack URL for this entry:

Reader Comments


August 13, 2009 08:19 AM

i want to no more about commerce

Post a comment



BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



BW Mall - Sponsored Links

Buy a link now!