Posted by: Rob Hof on August 23, 2005
I recently ordered a gift through Omaha Steaks. I routinely check boxes that specify that I don’t want to receive marketing emails or calls, but I don’t recall even getting a choice from Omaha Steaks. Even so, what they’re doing now is beyond the pale: calling me constantly at home with pitches even when I ask not to be called again. Once, I even got a call at work, though I must have had a brain cramp to have given them my work number.
So I guess I shouldn’t be surprised by this new report on privacy. The latest analysis by the Customer Respect Group said 72% of sites scored “poor” on policies for use of personal data for marketing.
Perhaps these firms think they get a benefit from this marketing that outweighs whatever fallout they might get from customers. All I know is, I won’t be ordering from Omaha Steaks again.