Note to Wireless Carriers: Free the Music
Posted by: Heather Green on July 13, 2005
Daniel Schulman, the head of Virgin Mobile USA, warned wireless carriers with aspirations of offering music services that they had better allow people to move those songs around freely—or risk alienating their audience, according to a recent Reuters article.
The wireless carriers should take heed. People are used to flexibility when it comes to digital music, and trying to lock songs onto the phone is a guaranteed way to turn them off.