Good News For Local Wireless Data Services

Posted by: Heather Green on July 20, 2005

Here something for wireless carriers that are trying to figure out which data services to think about—-20% of U.S. households say they are interested in services that provide local weather and traffic alerts via text messaging.

By contrast, only 6% said they were interested in sports programming while 7% were interested in watching TV chips, according to TNS Telecoms, a telecom industry researcher that conducted the research. (Full disclosure, I didn’t check out the methodology, though the press release says the company surveys 32,000 U.S. households each quarter.) ClickZ has an article with some insights from TNS folks.

Instinctively, without having done reporting, this seems right. I wonder everytime I see one of those Verizon VCast ads for wireless TV whether that’s the most appealing data service. You have the thing in your hand, ok, sometimes you’ll watch TV. But somehow, I think that you would want it more to get you information, to be useful in the moment, because it has that always connected ability. So yeah, local wireless services seem to make more sense.

Still, they do say that wireless TV is big is South Korea. It’s a refrain that kind of reminds me of that Spinal Tap line: We’re big in Japan….

Reader Comments

un papier

July 24, 2005 12:15 PM

I believe Local is the next big thing. Providing people data that applies to their immediate needs, helping them take those small decisions that will make big difference. Look at Amazon's Yellowpage service or Google's local search for examples of how the internet content is going to evolve. Would it not be nice if I can get the following from my Wireless phone that are location specific:
- Local events
- Closest Restaurants
- Closest Business Service (for travelling professionals)
- Closest Day Care ( especially for single working parents who work alone and need to take along their little ones)

I think the possibilities are endless. But do the Wireless giants have the will?

Filomaka Mall

April 1, 2007 5:09 AM

All of this time has past and not much has changed in the US and Canada. I've travel extensively to other contents and islands and find it amusing that third world countries have homeless people and street merchants walking around with cell phones with more Internet, video, and texting features than I can buy in the US at any price.

In fact, I can't even get broadband Internet where I live in the heart of the most populous state because I have little or no cell phone signal at my house and I'm outside the coverage circles of various wireless providers and direct line of site antennas. Don't even mention cable or DSL as the closest cable wiring is over 1 mile away and the closest phone relay is 8 miles away. The closest I can come to broadband is the click and wait satellite internet services. How is it I am stuck in this techless mess while my friends around the globe have street vendors selling them relatively inexpensive TV phones with advanced interactive TV and Video conferencing features?

I just mention this because it is truely amazing how technophobic the median American is, and as a result those of us who embrace communications technology typically are 3-5 years behind third world countries in this area, and have to pay a super premium when the service is available.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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