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Apple's Shining, Counterintuitive Example

Posted by: Rob Hof on July 14, 2005

Nick Carr has an interesting take on what Apple’s blowout earnings yesterday mean. As he pointed out years ago, the common wisdom was that Apple couldn’t possibly match the research and development might of the entire Wintel computing platform, yet Apple has long managed to stay ahead on a wide range of technologies, from hardware design to software to online music retailing. “Innovativeness is by no means synonymous with business success, but Apple’s experience in recent years provides a fascinating case study,” Carr writes. “It underscores, above all, one important fact: Whatever lies at the heart of business creativity sure ain’t money.”

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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