The Power of You
Posted by: Rob Hof on June 16, 2005
We’ve gotten lots of comments from readers, nearly all insightful, about our recent cover story, The Power of Us. As you might expect, the comments are now an integral part of the story, at least at BusinessWeek Online.
One reader, Karel Frielink, suggested a book to read, Daniel Pink’s “A Whole New Mind.” It sounds intriguing, so I hope to check it out soon. But Karel’s comment reminded me that our story is indebted to several books and their authors, and I wanted to share them with those who may be interested in delving deeper into Internet-driven sharing and peer power.
Here they are:
* James Surowiecki's "The Wisdom of Crowds" notes that, in many cases, groups of people can solve problems better than even the smartest individuals, explaining why open-source software, Wikipedia, and other peer-produced goods and services are surprisingly good.
* C.K. Prahalad's and Venkat Ramaswamy's "The Future of Competition" looks at how companies can enlist their customers to help them create better products.
Those are just a few, so let me know what other books you like.