Target: Apple

Posted by: Cliff Edwards on June 20, 2005

Is there really room in the market for yet another digital music player? Stereo maker JVC seems to think so. The company just announced it in July will begin selling two flash memory players in the requisite 512 MB and 1 gigabyte sizes for $150 and $200, respectively.
Is it just me, or does it seem a little foolish to try to take on the incumbent king of the market, Apple, with a player that will compete with an iPod Shuffle that sells for $50 less in each size category? Sure, JVC’s XA-MP101 and XA-MP51 will have plenty of extra features, including FM tuner,voice recorder,FM stereo recording from the tuner, five preset equalization modes, playlist editing and bass boost. But just about every device on the market is filled with loads of goodies—and guess who controls upwards of 85% of the market?
With rumors that Apple is planning to new editions to the Shuffle and iPod Mini lineups soon to keep its momentum going, it this yet another exercise in futility?

Reader Comments

Billy D.

June 20, 2005 3:27 PM

"With rumors that Apple is planning to new editions to the Shuffle and iPod Mini lineups soon to keep its momentum going, it (is) this yet another exercise in futility?

Short answer: YUP

However, from where I sit, the mp3 market is growing so fast and is so small today compared to saturation in 3 years, that its still smart business sense to get in on the growing market. Even if you have a tiny slice of the pie, the growth will justify entrance imho.

b. jenner

June 25, 2005 9:27 PM

We have been so flooded with gadgetry that will do everything but wash the dishes that where are people turning? To Apple. Not just for Mp3 players, but in computers as well, people are hungry for a simple, elegant solution that just works, ..... some of us have known this for a while.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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