Posted by: Rob Hof on June 18, 2005
On the face of it, a new survey from Nielsen//NetRatings doesn’t look that bad for newspapers. According to news coverage, the survey appears to show that about a fifth of newspaper readers have switched to online editions. But according to OutsellNow—Friday Edition, the weekly newsletter of the information industry research firm Outsell, that’s a “major understatement” of what’s going on. Instead, says Outsell, “the individual newspaper brand is no longer the unit of consumption; by using news aggregation services like Yahoo! News or Google News, or by following favorite news-oriented blogs, or by self-aggregating RSS feeds, news consumers are picking up content from hundreds of separate news publishing organizations.” In other words, newspapers are just one small part of what they’re reading online.