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Another Comparison Shopping Shoe Drops

Posted by: Rob Hof on June 06, 2005

Less than a week after eBay announced it would buy, another comparison shopping site has been snapped up. E.W. Scripps just said it’s buying Shopzilla, known until recently as Inc., for $525 million. The funny thing is that so far, the traditional Internet portals haven’t been the acquirers, even though many observers think thought they would be.

In fact, Gary Little, a venture capitalist with Morgenthaler Ventures who invested in NexTag, another shopping site, told me Friday that he thought all the major portals would add comparison shopping if they haven’t already. “There is definitely an opportunity for a comparison shopping site to be independent,” he said.

Maybe. But I’m more doubtful than ever now. I know relatively few people who know about these sites, let alone visit them regularly. The sites rely to varying degrees on buying traffic on Google or running Google ads or both. You have to wonder why Google, which has a related shopping site called Froogle, won’t eventually short-circuit that loop—that is, if portals like Yahoo! or left-field entries like Amazon’s A9 search site don’t do it first. In which case, this feeding frenzy may end as quickly as it started.

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Reader Comments


June 7, 2005 12:21 AM

Because if Google re-routed the traffic and didn't have the conversion they would lose a ton of money.


June 7, 2005 03:23 PM

Sites such as Shopzilla and Shopping depend heavily on Google to get traffic. It is not necessarily the case for other Shopping comparison sites such as

Shopping comparison is the only way to shop. If you don't use it, you are simply throwing your money away. It is here to stay.


October 13, 2007 04:13 AM

Who doesn't like savings. So as I and prefer CouponAlbum site (


November 9, 2007 10:24 AM

Who doesn't like savings. So as I and prefer site

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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