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Posted by: Cliff Edwards on May 30, 2005

New Intel Chieftain Paul Otellini is moving quickly to put his money where his mouth is. The chipmaker last week announced two new desktop platforms for businesses and consumers that claim to be more tailored to the particular needs of each segment. Consumers, for instance, will get more digital media-focused chips and chipsets, including surround-sound and higher-end built-in graphics. In the next few weeks, Intel also plans to outline its mobile strategy more clearly.
But is this early quest to fulfill the “platformization” of Intel putting a new face on products that everyone has been getting for years? Sure, a lot of computers are sold at retail. But it seems to me, many consumers and corporations already build-to-order from the likes of Dell and HP to suit their particular needs. Can’t say I see anything different in Intel’s recent announcements. Execs say the new pcs will be “optimized” more than ever before. I’ll be interested to see if anyone in the near term will be able to tell the difference between the old Intel and the new.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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