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Vonage spending loads for new customers

Posted by: Stephen Baker on May 27, 2005

Internet phone company Vonage appears to be cranking up advertising big time. It ranks second in Internet ad spending in the latest list (via online news squared).The company raised $200 million in venture funding earlier this month. Back then the company was spending $9 million to $12 million a month in ads. Now it appears Vonage is spending twice that on Internet advertising alone. Why the hurry? Vonage is rushing to become the uncontested giant of Voip before the big telcos gain traction in the market.

One question I have about this list? Where are all those blue chips, from GM to McDonald’s, who have been spending so much online?

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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