Viral Ads, or So the Marketers Hope
Posted by: Rob Hof on May 22, 2005
USA Today writes about how Wendy’s and Anheuser-Busch are hoping to tap into word-of-mouth marketing with “viral” ads that young people will send to each other online. Busch even hired the folks from JibJab, which made its name last year with the hilarious animated presidential election short “This Land.”
But as Mazda and others have discovered, this can backfire. Even proponents such as Pete Blackshaw of Intelliseek are wary. And JibJab’s Gregg Spiridellis notes: “It’s hard to think of a concept that can be viral for laundry detergent.” Or washing machines. Or chewing gum. Or Band-Aids. Or ….