Google Vs. TV

Posted by: Rob Hof on May 24, 2005

No contest, according to one stat from the latest Forrester Research/Shop.org survey of online retail:

Average percentage of new customers acquired from the following sources:
Search engine marketing: 43%
Offline media: 8%

Offline, indeed.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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