15-Sec Video Spots don't Fit Internet Time

Posted by: Heather Green on May 18, 2005

Interesting take at The Pomo Blog on why the portals shouldn’t give in to advertisers who want to run standard TV-length spots online.

The portals should be in the drivers seat , as the young video advertising market develops, thanks to the bounding demand from traditional marketers. The last thing anyone should do is quash this growing market with greed.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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